Franzbrötchen
AI-generated image Harbour Stop 5 of 9
Hamburg Between the Shelves
Scan. Discover. Experience Hamburg – At Your REWE Store
"Hamburg's Sweet Original"
Did you know…

that the Franzbrötchen is so typically from Hamburg that you cannot buy it in Bremen – there it is simply called a "Hamburger".

From Happy Accident to Cult Pastry

The Franzbrötchen has been part of Hamburg’s food culture since the 19th century. There are several theories about its origins.

It probably developed from an old type of bread called “Franzbrot”. It was a long, fine loaf that resembled a baguette. According to one theory, a Hamburg baker fried this bread in a pan with fat. Over time, this is said to have developed into the cinnamon pastry known today as the Franzbrötchen.

Another clue points to the “Franz’scher Bäcker” bakery in Altona. Its bakery was already offering a pastry called “Franzschbrod” in the early 19th century. It may have been an early version of today’s Franzbrötchen.

Time for Something Sweet

Make your day a little sweeter and treat yourself to one of our freshly baked Franzbrötchen! At your REWE store, you’ll find this traditional Hamburg pastry – deliciously buttery, cinnamon-scented and freshly baked. Bring a taste of Hamburg’s baking tradition to your breakfast table or enjoy it as a little treat throughout the day.